Snapshot surveillance by photographer and writer, Hartnett.
POSING FOR THE BLAGGING BLOGGERS
London Fashion Week
12-16 September 2014
Culture and style are a symbolic aspect of our resistance, our determination, to be identified as different from others, to have something we can say that is our own, which sets us apart from others.
Clothing can identify the wearer with a particular set of values, beliefs or interests, when executed in a genuine manner. People with real style know that being a show-off is naff.
Suzy Menkes, grande dame of couture journalism, recently remarked, ‘London is a perpetually renewable source of originality and quirkiness.’ Thanks, Suzy.
That sense of originality and quirkiness is not restricted to London only, clearly, but catwalking through the capital city you will very occasionally see a fabulous pick ‘n’ mix of raw-edged innovation alongside the identikit poseurs who are one gigantic DON’T at London Fashion Week.
The concept of street style is… now… somewhat dated, if not dead. It has become a circus for exhibitionists, away from grass roots ways of dressing. It’s all about ‘looks’, contrived for the cameras, all about a snapshot moment to push profile with a thumbnail-sized pic, pimping product placement with a desperate soundbite. Where’s the individualism in that?
This shambles known as street style is more about being publicised than it is about gritty edge, innovation or originality. PRs are at play during the feeding frenzy for blagging bloggers who nine times out of ten don’t know the difference between an early adopter and a lazy laggard, going with the flow. Where there’s affluence there’ll always be front row effluence and that’s miles away from being ‘down with the kids’.
Technology, the Internet, is killing trends before they can mature, gobbled up and Googled, spat out by WGSN and other FFs. The transmission of trends is often manipulative and exploitative, bringing a discreet cult to a swift end.