Punk Girl in skirt and fish net tights, a £1 Punk. Chelsea, London 1984. ©Paul Hartnett/PYMCA

Punk Girl in skirt and fish net tights, a £1 Punk. Chelsea, London 1984. ©Paul Hartnett/PYMCA

Two Punk girls, one wearing a Clash T-shirt, Hyde Park, London 1979. ©Janette Beckman/PYMCA

Two Punk girls, one wearing a Clash T-shirt, Hyde Park, London 1979. ©Janette Beckman/PYMCA

Check out a powerfully emotive new upload from ©Gonzales Photo/PYMCA!

Teddy Boys at the Adam & Eve Pub Homerton High Street London November 1976. ©Richard Braine/PYMCA

Teddy Boys at the Adam & Eve Pub Homerton High Street London November 1976. ©Richard Braine/PYMCA

A group of Teddy boys / Rockers, London 1979. ©Janette Beckman/PYMCA

A group of Teddy boys / Rockers, London 1979. ©Janette Beckman/PYMCA

PYMCA Introduces: Alex Rawson! Check out our newest addition to the archive with a distinctive style and powerful contemporary stance.

The Granada Studios Tour. ©Chris Parker/PYMCA

The Granada Studios Tour. ©Chris Parker/PYMCA

Two punks stood next to a Routemaster bus, London 1980. ©Chris Parker/PYMCA

Two punks stood next to a Routemaster bus, London 1980. ©Chris Parker/PYMCA

Kurt Cobain, Nirvana, Munich 13/11/1991. ©Rab G.P. Lewin/PYMCA

Kurt Cobain, Nirvana, Munich 13/11/1991. ©Rab G.P. Lewin/PYMCA

Mods with their Mini, 1964. ©George Konig/Rex Features/PYMCA

Mods with their Mini, 1964. ©George Konig/Rex Features/PYMCA

San Judas Tadeo in Mexico City. ©William Villafana/PYMCA

San Judas Tadeo in Mexico City. ©William Villafana/PYMCA

International Pillow Fight Day 2014 London, UK. ©Gonzales Photo/Michael Hornbogen/PYMCA

International Pillow Fight Day 2014 London, UK. ©Gonzales Photo/Michael Hornbogen/PYMCA

Normcore: It’s OK to be normal!

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©Paul Hartnett/PYMCA

The fashion world has recently latched onto the phrase ‘Normcore’ artificially coined by New York Trend Agency K-Hole. At PYZINE, we’re interested in the significance of such a label as a response to a profound lack of youth tribal definition over the last decade. 

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©Clemens Laub/PYMCA

With the emergence of true internet tribes and communities, fashion tribes and nuances find themselves enshrouded in generalisation and chronic labelling. As trend experts and fashion journalists thirst frustratedly for a tangible genre, the chronic transference of alternative and popular culture leaves us nowhere the wiser 10 years after Emo and Grime.

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©Ali Winstanley/PYMCA

Read More

Do you have any proud shots of your Mini from the Mark I in 1959 to the present day? We want to hear from you. Click Submissions today to send us your shot! ©Marc Vallee/PYMCA

Do you have any proud shots of your Mini from the Mark I in 1959 to the present day? We want to hear from you. Click Submissions today to send us your shot! ©Marc Vallee/PYMCA